Information isn't a part of most people's lives. It makes their brains hurt and they resent being put into a position where they have to think. When I worked at Adobe Systems, the cubicle people felt like they were better than most people because they had to read to keep their jobs. They understood finances, the stock market, software. They even had a chestnut or two about Greek history which they were only too glad to pull out in the course of a conversation. But they weren't intellectually curious.